fbpx
 In Business, Photography

Do you consider e-commerce companies as production companies? Whether you are a large fast fashion retailer or a small retailer, you are engaged in the eCommerce photography studio or Production Business in some way, which means that your success comes down to the efficiency of your workflow-how quickly you can produce products, product images, website content, and Sales?

This organization is important for some type of workflow. Likewise, detailed preparations, customized workspaces, simple processes, filing and transmission systems, and communications are all necessary components to simplify photo production workflows and achieve maximum productivity. Decisions and changes need to be made quickly to keep things evolving.

As a small online retailer, you may be at a loss. You may feel as if you don’t have enough tools or resources to approach the productivity of large retailers, but this is not true! It’s all about learning, doing things and fine-tuning. Thinking and acting like a large fast fashion retailer, and imitating their photo production workflow as much as possible, will benefit you a lot.

In this article, you will learn how to improve the company’s daily productivity by simplifying the creation and post-processing of product photos by Developing an Ecommerce Photography Studio.

Efficient Photo Production Workflow for Ecommerce Photography Studio

All product photography workflows can be summarized into five parts:

  • Organization
  • Preparation
  • Test shooting
  • Shooting
  • Post-production processing

In the following sections, we will guide you step by step through these steps to help you set up your own eCommerce Photography Studio.

1. Organization

Catalog Your Products

As mentioned earlier, the organization is the first key to maximizing the productivity of a company. Ideally, all products will be paired (if applicable) and classified by color, description, size, associated label, product name, and any other identifying information.

catalog your images for Ecommerce Photography Studio

It is also recommended that you put a small label on each product, as shown above. This label should contain basic identifying information, such as the product number, name, color and size of the product. Many times, this information can be found on the brand’s packaging, but you can also create your own unique system. Just make sure that the product number assigned to each product matches the folder on your computer or external hard drive to provide all identifying information and make sure your product is easily accessible and identifiable.

Catalog Your Images

Just as it is important to organize your product, so is the organization of digital photos and files related to it.

You can choose to browse the images, sort them into folders, and then manually rename them, or you can leave them to an image classification program such as Adobe Lightroom.

Cataloging software is useful because it enables you to: view all captured images; filter them by deleting or selecting images; renaming files; editing multiple images at once.

Some programs are better than others in classifying images, but Adobe Lightroom is generally considered to be one of the most cost-effective programs. Using it, you can also rename and locate files, and perform some post-production processing.

Ideally, at the end of the cataloging process, you would include the product name, description, and date in the name of the folder where the images are stored, possibly even in the names of individual files, and then create a backup. 

Backup Your Images

Next, it’s time to back up your files. Cloud storage is now widely available. The most well-known providers are Google Drive, Apple’s iCloud, and Dropbox. Virtual cloud storage allows you to easily access files no matter where you are.

 backup your images for Ecommerce Photography Studio

However, external hard drives are still a reliable choice. The price of hard drives has dropped a lot. You can find 1TB and larger drives for less than $100.

Create a Workflow Manual

So far, creating a custom workflow guide or manual for your company may be more important than any organizational strategy we have discussed so far.

The manual should include every detail of the photo production workflow method.

As the company grows or begins to outsource work to other companies, you will need structured guidance on how to do the work to maintain consistency.

You will need to update the manual at the same time as the update process. Communication is the key in the production business. Never let anyone stay away, because, without an effective part, you will lose motivation in the larger production workflow.

2. Preparation

Prepare Your Products

After organizing the product and work area, prepare the product to be photographed.

Be prepared to spend enough time preparing each item-even the smallest dust spots can be seen in the product image.

Although you can correct errors in the post-production process, advanced editing is time-consuming and requires proficiency in cloning and repair tools, so it is best to manually repair as much content as possible before proceeding with e-commerce photography.

prepare your products for Ecommerce Photography Studio

For example, the clothes should be:  clean, free of large tags, Steamed, examined for defect

With their other types of products, you should follow a similar inspection and preparation process. For example, shoe shine, jeans should be pressed, and the smallest piece of jewelry lost on the necklace should be replaced.

Organize Your Products

When you are ready to shoot, please place the objects in the order you plan to shoot. Group identification information with them.

Since you have classified the products, you can now arrange them in the same order. When shooting, they can be deleted from the inventory list. Remember, consistency can increase efficiency.

Select a Model

If you want the product to be shot on a real model instead of on a mannequin, you need to have a suitable model. Model selection is a very complicated process. You cannot hire any random models for shooting. It is recommended to use a personalized model suitable for your product.

select model for Ecommerce Photography Studio

For example, if you are shooting sports equipment or fitness products, your model should have a suitable physique. The choice of male and female models directly depends on the type of product you want to display.

Choose a Camera and Lens

The camera does not have to be the most expensive model, but it should be a professional-quality camera. The basic Canon PowerShot or Nikon is always a good choice.

No matter which camera you use, please choose a high-quality lens for your photos. Many professionals recommend that you use professional lenses from the same manufacturer that made the camera.

camera lens

Your choice should also support the consistency of the entire catalogue image.

There are two basic types of lenses, zoom lenses and fixed focus lenses.  If you use multiple products (including real-time models), this is a good choice.

If necessary, you can flexibly use the same lens to shoot different products in different places.

A fixed focus lens has only one focal length. If you classify similar products as tableware, then the prime lens will provide you with better quality and consistency.

Select an image capturing software

With the extensive software availability, you need to choose the best software to work with to make your photos fruitful. Image capture software is very important. To do this, you need to conduct a thorough research, find an easy-to-use CF card or SD card to take photos in the camera, and then transfer the images to the computer via a card reader in the future.

Customize studio workspace

If you are shooting for e-commerce, then you most likely want your photos to look clean, simple, and most importantly, they should look together, just like they are in the image above. The best way to do this is to create a tried-and-tested Ecommerce Photography studio setup that has been used by many people, and then customize the setup to suit your needs.

Customize Studio Workspace

You can follow our detailed step-by-step walkthrough article to learn how to set up a simple do-it-yourself Ecommerce Photography studio space, as shown above.

3. Test Shooting

After setting up the workspace, you can set up the product. Test shots can help you determine settings and preferred composition. Take a few shots to see which fits best.

After you find something you like, be sure to record the settings or studio measurements.

Record studio measurements

After selecting equipment and building a customized Ecommerce Photography Studio workspace, it’s time to set up your first product. Sofer installation, please test to perfect your camera settings and composition. After capturing an acceptable product image, please measure, mark, and record everything!

Also, mark the distance between the lower part of the lens and the floor. This is crucial in maintaining consistency between images

This may seem like a waste of time, but it is absolutely necessary if you want to create a consistent image for your website.

Even if you leave the studio indefinitely, accidents can occur, and if you don’t have precise measurements, you may be forced to shoot again if you can’t solve it again.

Document camera settings

The same principle applies to camera settings, especially in manual mode. After perfecting them, write them down! This means not only shutter speed and aperture settings, but also: shutter speed, aperture, ISO, white balance, focal length, unless specially set, it may vary depending on the shooting

Image Quality

There are several types of image quality settings for your camera. Whichever method you choose, make sure it meets your needs. Then, as with all settings, always use them.

RAW files have the best editing functions. Although, the file is huge. You need editing software to open them. If the same image is used for different media types, RAW files are flexible and therefore a good choice.

image-quality

For the web, “JPEG fine” (large or medium) is appropriate. JPEG also takes up much less space and is easy to edit.

4. Shooting

Shoot after the pre-test. This means that all settings are complete and you are ready to shoot the final product. If you don’t get the perfect click, don’t lose hope. Try as much as you can, and in the end you will get thousands of high-quality images from which you can finally determine the perfect image. This step requires the photographer to wait patiently. If you want to use a model for product shooting, please coordinate perfectly with the model. Be polite and give her/him the necessary guidance to improve product quality.

Place spare generators, batteries, props and auxiliary equipment in appropriate locations so that your shooting can still proceed smoothly in unforeseen circumstances or during impromptu performances.

5. Post-Processing

After shooting all the images, post-production begins. You have transferred them to your computer and cleared the unnecessary ones. The goal is to make your pictures look as beautiful and professional as possible.

The most famous and accessible image editing software program is Adobe Photoshop, which you can buy on Adobe official Website. 

This is the easiest and most beneficial step to outsource, so if you do choose to send images to professional photo editing companies , make sure you use the same company every time you need to edit, so that all images are consistent. However, if your budget does not allow outsourcing, make sure to implement the following process to maximize productivity. In addition, you can learn how to edit product pictures and make them look more professional here, and you can also refer to other Internet tutorials.

Use Lightroom for batch processing

Don’t waste time repeating the same adjustment on multiple pictures. Use professional image editing software, especially Adobe Creative Suite.

For example, you can use Adobe Lightroom for comprehensive color correction. Lightroom is suitable for photography professionals and can be perfectly matched with the well-known Adobe Photoshop.

Use Adobe’s powerful image editing software

Lightroom is a photo processor and organizer, which is good at batch processing a large number of images. Use Lightroom to adjust the white balance, exposure, and contrast on a single image. Then synchronize your adjustments across the entire selection range.

Photoshop “actions”

In post-processing software, there is a part called “operation”. When you have determined all the steps to make the image look like you want, you can actually “record” the process of creating the final image into an “action” and apply that action to future images. Press the button to automatically perform the same editing.

Using the “action” function not only greatly speeds up the editing process, but also creates a standard for how to edit images consistently, with almost no room for errors and inconsistencies. In addition to basic editing operations, we also recommend creating one to quickly optimize web images.

Read how to resize multiple images for a detailed walkthrough on creating and using “actions.”

Optimize web images

There is a way to optimize images for use on the Internet. Along with cropping, this should be the last thing you do with the image because before you start cropping the information, you want to make all the information available when editing the image.

Before starting to edit the image, you should save the original image according to the file naming system. Next, you should edit and save the edited large version of the image as a separate file. Finally, you also need to create a smaller web version of the file and save it as a separate file.

Conclusion

Increasing the productivity of a company is a difficult task; this is why large fast fashion retailers outsource most of their labor. If you do everything by yourself until you have more breathing room in your budget, then improving your workflow methods is essential to increase efficiency.

The average fashion retailer spends two weeks preparing to sell its products online, and you can achieve this level of productivity.

Optimizing your organization, preparation, test shooting, shooting and post-production processes will save you time and money in the short and long term.

Remember, this is all about learning, doing things, and fine-tuning. Practice will get better. Your team will grow with your business. The finer the adjustment, the faster you will rise to the top.

Recent Posts

Leave a Comment

Start typing and press Enter to search