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 In Photoshop

Stunning product photos are essential in making your online shop more attractive to customers. After all, product photos are the only thing they can check when shopping online. Therefore, you must consider carefully adding visual effects that will boost every photo’s aesthetic appeal. Using drop shadows in Photoshop is one way to distinguish common photo editing services such as clipping paths and removing backgrounds. Unlike most photo retouching services, however, Photoshop has many specialized skills to add drop shadows creatively.

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Why Shadows is Important for ecommerce

It is not easy to make product photos stand out, but it is a good thing to have the option of adding shadows in Photoshop. Shadow is one of the easiest ways to improve product photography because it can make photos look more beautiful and professional. Just look at the industry leaders in the e-commerce space, and you will see that their product photos are amazing.

The main purpose of creating a projection in Photoshop is to improve the photo. Ideally, having beautiful photos will not only guarantee sales. It is also a way to build brand recognition. This means that consistent use of projection in Photoshop can improve your reputation in online stores. Customers will be attracted not only by your products but also by the entire brand. Let’s face it; there may be hundreds or even thousands of other stores selling the same products you own. Impressing them with the best quality photos can slowly build up their confidence in your store so that in the future it will be easier for you to convince them to choose your store in the competition.

If you are considering adding shadows in Photoshop, it is important to understand what you need to consider, different types of shadows.

First, let’s explore different types of shadows:

1. Natural Shadows

Natural shadows happen to be their essence. When direct light shines on the product, it will cast natural shadows. This is easy to achieve because you can only use one light source to capture the product and its shadow. Since shadows appear naturally in the photo, there is no need to post-process the photo. In addition to capturing natural shadows when shooting product images, you can also add such shadows later using Photoshop. Its advantage is that natural shadows look subtle, especially when they are executed perfectly.

Natural Shadows

2. Drop Shadows

If you want product photos to look like they were taken from above, you need to have shadows. Knowing how to add shadows in Photoshop is good because it can eliminate the unnatural effects of products floating on a pure background. Shadows can help create realistic visual effects for any product, especially for furniture and shoes. For furniture, it gives the illusion that the product is on the surface, just like when installed in a room. Shoes are also best matched with shades, as they are usually placed on non-reflective shelves in actual stores.

Drop Shadows

3. Reflection Shadows

Having reflective shadows can make photos more dramatic. It makes the object appear to be on top of a reflective surface. This style also adds realism to products that are best displayed on display cabinets or reflective shelves. Sunglasses, jewelers, watches, and exquisite decorative pieces are outstanding under the influence of reflected shadows.

Reflection Shadows

Although you can choose to add shadows in post-production, if you can control the lighting settings during shooting, the effect will be better. This is very important because the light source will add shadows and cause light spots to appear on the product. Similarly, you can use Photoshop to remove these spots, but it will take some time and may even lead to poorly edited photos in the end. Please take some time to experiment with different light sources, especially when shooting highly reflective objects such as glass.

An easy way to add shadows to product photos using Photoshop

So far, you know the importance of shadows on product images. Now it’s time to learn the basic methods of adding different shadow styles to product photos.

Adding Natural Shadows in Photoshop

Natural shades look great in any product. This is a tutorial on how to add and keep shadows looking natural in photos. So Let’s Start to add natural shadows in Photoshop.

Adding Natural Shadows

Open the image

First, select an image from which you want to add natural shadows. Then unlock the background layer.

Open the Image

Separate the Subject

Open the photo you want to edit. After entering the new file, go to “Window”> “Layer” and open the “Layer” palette. Cut out the objects in the photo and place them on a new layer. Give your new layer a name that indicates that the background has been removed (such as “isolated”) to avoid confusion with other layers when creating shadows. Click the eye icon next to the background layer to make the background invisible. In this way, you will only see the object on a transparent background.

Seperate the Subject

Create a Solid-Color behind your isolated object

Click the “Fill/Adjust Layer” icon at the bottom of the “Layer” panel and select “Solid Color.” Choose a white color from the “color picker” that appears. You can move the circular selector to adjust the color and then click OK.

Create Solid Color

Create a path for natural shadow

Create a path with style in mind that you want the shadow. Use Pen Tool To create a path or press “P” to create your Realistic or natural shadow.

Path for Natural Shadow

Make Selection the Path and Add Feather Radius

Make Selection the path and Press “Ctrl+Enter” and Copy the path and add Feather Radius at 30 or as much as needed. The feathers of the election blurred the edges of the election. You can then copy the selected content and paste it to create a new image or copy and paste the selected content into an existing image to create a composite image.

Selection Path and Add feather

Set the background color

After Feather Radius, create a new Fresh layer, Select the path, and set the background color to black (shortcut: Ctrl + Backspace)

Set Background

Select the mask

Select the mask on the layer. Then select the “brush tool or (Press B)” from the left toolbar to remove extra shadow and make it Realistic Drop Shadow.

Select the Mask

Save your image

If you like the file, than save it

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After correct processing, natural shadows will make the product look more real as if no human touch was performed to enhance the picture effect.

Adding Drop Shadows in Photoshop

Because it is an artificial shadow, the projection in Photoshop must be perfectly executed to create an empty fantasy effect, not a fake photo. You can process product photos in the following ways:

Chocolate box

Step-1:

Open the image.

blank

Step-2

Add a new layer and fill it with a solid white background.

Step-3

Move the newly added pure white layer to the layer stack.

Step-4

Use the pen tool or quick selection tool to make clean selections around the vase as much as possible.

Use Pen Tool

Step-5

Refine the Chocolate box edges of the selection to make it smoother. Adjust this by clicking on selection and mask. Make modifications until the correct smoothness is displayed.

Refine Edges

Step-6

Select the layer of the mask. Double-click the mask layer. A “Layer Style” window will pop up.

Check the “Shadow” box. Then, the shadow will appear on the image you are processing. Adjust the effect. Change the shadow opacity until the appropriate shadow is displayed.

Drop Shadow

Step-7

Change or adjust the angle, distance, size, spread, and other shadow properties. Change specific attributes by moving the indicator bar left and right. Do this to match the direction of the light you can see on the product. Considering natural light sources, please pay special attention to make the shadows just right.

Step-8

Save the when you finally add the drop shadow.

Save the File

Comparing the first two shadow styles, it is easier to add shadows to photos. There are other ways to achieve the same effect, but this method is best for beginners.

Adding Reflection Shadows in Photoshop

Reflection shadows make product photos look more dramatic because shadows look more like reflections from the product itself. The effect looks like the product is placed on top of a reflective surface, such as glass or water. This is how to achieve this shadow style:

Wine Bottle

Step-1

Open the Wine Bottle image.

Open Bottle

Step-2

 Create a duplicate copy of this layer. Therefore, you will have two Wine Bottle and two layers.

Duplicate Layer

Step-3

Choose carefully around the Bottle. Using the pen tool for smooth and accurate quick selection is not enough.

Crate Path

Step-4

Add a Layer mask.

Step-5

Create a new layer below the two layers and fill the background with a solid color. White is good for product images. Transfer a new layer along with the solid-filled layer stack.

Add Mask
Add Mask

Step-6

Select the top Bottle Right-click on “Free Transform”. Flip the image vertically.

Now, the two bottles In the middle of the two layers are perpendicular to each other.

Step-7

 Align the bottom edge of the Bottle and turn it upside down. Make it look like the reflection of the pair is on the upper right side.

Step-8

Add a slight shadow under the first Bottle layer. Select the lasso tool and draw an ellipse. Click Select, and then click Mask to adjust the feathers. Or create a new curve layer under the Bottle. Adjust the curve to make your selection very dark, Feather, or smooth edges.

Add Slight Shadow

Step-9

Add a mask to this layer. Select the “Mask Layer” of the current layer, select the “Gradient Tool,” and apply it to the reflection. Feel free to adjust until it looks natural. Ensure that the Bottle’s less transparent part is close to the Bottle with the right side up. The most opaque part should be the furthest away from the Bottle. This is very valuable for producing natural image reflections falling from objects.

Add Mask Layer

Step-10

 Brush out the sides and top of the Bottle around the bottom of the reflective Bottle. Continue to paint to make it look more natural to continue to improve the reflection of the Bottle.

Step-11

 Save the file and you are done with reflections shadow!

Save the File

In the tutorials, you can see how to add reflection shadows on a product photo easily. Such effects are not dramatic, but they can create the desired dramatic effect to make your product photos more eye-catching.

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